Facebook ads would have to be really, really terrible for their claims to be true. According to another Forbes piece, $40M is not even 1% of GM's ad spend per y

Facebook ads would have to be really, really terrible for their claims to be true. According to another Forbes piece, $40M is not even 1% of GM's ad spend per year. http://www.forbes.com/sites/rebeccalindland/2012/05/15/gms-facebook-decision-who-knew-two-days-of-spending-would-cause-such-angst/ http://www.forbes.com/sites/rebeccalindland/2012/05/15/gms-f... And this is where all the young consumers are spending hours per day. And lot of car ads are just about brand awareness; they don't depend on intent, or even clickthroughs. Seems fishy to me.