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Forbes just reported that Ford and Chrysler are keeping their ad spend on facebook and are very happy with the ads.
by pork 14y ago
Forbes just reported that Ford and Chrysler are keeping their ad spend on facebook and are very happy with the ads.
- joering2 14y agowhat it means: "very happy"?. maybe they like losing money, are careless, or losing $10MM to them is still "being happy". Without conversion rates, or % of awareness arisen, its hard to say whether FB is valuable place to pay for ads.
- fallous 14y agoFord at least has the recent history of not making monumentally bad decisions that end in bankruptcy. The fact that they find value gives me more to chew on than the fact that GM decides it's wrong, which may say more about GM than the platform.
- m0nastic 14y agoFord just publicly made a statement approving of their results from Facebook ads: https://twitter.com/Ford/statuses/202574566613200896 https://twitter.com/Ford/statuses/202574566613200896