Agreed. I'm curious what your thoughts are from there? Who does the purchasing? Don't tell me it's all going RTB or something like that; premium advertising i

Agreed. I'm curious what your thoughts are from there? Who does the purchasing? Don't tell me it's all going RTB or something like that; premium advertising is still how the publishers are going to make money and you really can't automate that. You are going to need high touch sales presence, bespoke custom executions, etc. I'm definitely not going to miss the buyers.