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(The fact that you can't buy a car with one click shows how hopelessly behind the industry is.) Cars are, for most people anyway, the kind of really large purc
by MartinCron 14y ago
(The fact that you can't buy a car with one click shows how hopelessly behind the industry is.)
Cars are, for most people anyway, the kind of really large purchase that requires a lot more effort and deliberation, not to mention financing, than makes sense to do in one click.
- alain94040 14y agoUntil someone gamifies car purchasing, so that when I get 10,000 facebook points, I can redeem for a discount at my local GM dealership. Now that would be a great source of leads for car manufacturers.
- jrockway 14y agoWhoa, "dealership"? That's the part of the equation that everyone wants gone.
- thebigshane 14y agoWho buys a car without sitting in it first?
- MartinCron 14y agoI would love to decouple the showroom (sitting in the car, test drive, whatever) from the dealership. If a car manufacturer were to create a space were I could spend some quality time with the car without any threat of encountering a commissioned dealer, I would love it. Then, I can choose where and how I buy the car later. The manufacturer would benefit from this no matter how I buy the car. Keeping these "shark-free-showrooms" stocked with demo cars, coffee, pastries, and branded swag would just be a general marketing expense.