I agree, and I think that the Facebook ads with the highest potential are for products that fall in the disposable income/non-considered purchase/splurge catego

I agree, and I think that the Facebook ads with the highest potential are for products that fall in the disposable income/non-considered purchase/splurge categories. I'm not likely to see an ad for a GM product and immediately run out and buy one (and I'm guessing this is true for 99% of Facebook users). But I have seen ads, and posts by friends, for random products in the $10-$500 range related to things I didn't necessarily need (or know existed), that HAVE influenced my purchasing decisions. Facebook is a new and different advertising channel, much like Google and Internet ads were before it, and companies and agencies need to adapt accordingly to this. If you've been around long enough, you might remember stories from the late 90's from companies that both swore by, and swore off, Internet advertising...