What do you see as the chicken and egg problem? As you stated there are many current uses for Ammonia. The core problem is getting the price of green Ammonia

What do you see as the chicken and egg problem? As you stated there are many current uses for Ammonia. The core problem is getting the price of green Ammonia lower than Ammonia production that vents the CO2, so that market mechanisms can kick in. The main solution is likely regulatory. Carbon (border) taxes on the alternative, incentives for green hydrogen production, ever increasing quotas for percentage of green Ammonia produced and consumed, corporations trying to hit decarbonisation goals etc.