Except it could, actually: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3308905 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3308905 But it's not

Except it could, actually: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3308905 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3308905 But it's not as if corporations acted rationally anyway, they are led by humans and as such they are mostly driven by emotions.