Reddit is the forum to end all forums, with a spice of imageboards. And it is ad-supported. People who have partaken in small PHPbb style forums probably can

Reddit is the forum to end all forums, with a spice of imageboards. And it is ad-supported. People who have partaken in small PHPbb style forums probably can tell the story - moderation and bandwidth cost time. That's all, a simple, dumb business model based on advertising and market share, or better: mind share. The last part is Reddit's moat, no more, no less. My 2 cents.