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My experience is the consumer side of home/auto/moving/storage with web pages promising online quotes, but are actually just leadgen funnels that hand off phone
by mindslight 3y ago
My experience is the consumer side of home/auto/moving/storage with web pages promising online quotes, but are actually just leadgen funnels that hand off phone numbers to traditional high-touch sales processes. I'm sure the sales reps that receive those lists believe the targets actually want to be called, but that's obviously a convenient fiction with the way the web pages are set up.
I've also gotten spam calls that are similar leadgen funnels, where the frontend is obviously robocall spam, and then you're transferred to sales reps at what is likely a different company who clearly expect to be speaking to bona fide interested customers rather than perturbed spam victims just looking to mess with them.
In general I've got to question the impedance mismatch of turning a web form into a phone call regardless of whether it's necessary. To me they're much different head spaces, and just because evening/night me is preliminarily looking into a topic doesn't necessarily mean that daytime me wanted to add it to the in-process run queue. I wouldn't be surprised if a lot of your rejection is based on this dynamic where people wanted the interaction/information at the time they requested it, but not later when you're interrupting them doing something else.
- michaelmrose 3y agoThanks for the feedback. I think the process of buying some products is inherently difficult because the space is very fragmented and there really isn't a lot of incentive to streamline the process.
- ryandrake 3y agoThis is a good way to think about it. While I might be interested in the product, I’m not interested in the “high touch” sales experience, nor am I interested in doing it on someone else’s schedule. Those aspects of the process are the spam.