Insufficient reasons for consent: https://iapp.org/news/a/10-takeaways-from-the-irish-dpc-decisions-on-meta/ https://iapp.org/news/a/10-takeaways-from-the-irish

Insufficient reasons for consent: https://iapp.org/news/a/10-takeaways-from-the-irish-dpc-decisions-on-meta/ https://iapp.org/news/a/10-takeaways-from-the-irish-dpc-deci... Decreased ability to 'mix' it: https://www.linkedin.com/pulse/ecpms-why-first-party-data-big-problem-andrew-wailes-abw1e https://www.linkedin.com/pulse/ecpms-why-first-party-data-bi... First party data alone can't tell you whether an ad resulted in a sale, unless you own the entire process on your platform. Contrast this with what Apple has via its app store; the fees do more than generate money.