Here's the first paragraph of the actual lawsuit. So no, I feel like they probably didn't miss the point that Android exists: COMPLAINT In 2010, a top Apple ex

Here's the first paragraph of the actual lawsuit. So no, I feel like they probably didn't miss the point that Android exists: COMPLAINT In 2010, a top Apple executive emailed Appl e’s then-CEO about an ad for the new Kindle e-reader. The ad began with a woman who was using her iPhone to buy and read books on the Kindle app. She then switches to an Androi d smartphone and continues to read her books using the same Kindle app. The executive wrote to Jobs: one “ message that can’t be missed is that it is easy to switch from iPhone to Android. Not fun to watch. ” Jobs was clear in his response: Apple would “force” deve lopers to use its payment system to lock in both developers and users on its platform. Over many years, Apple has repeat edly responded to competitive threats like this one by making it harder or more expensive for its users and developers to leave than by making it more attr active for them to stay.