I think I know which company, because I read the Glass Door reviews after they imploded. We're in the same space. What I've learned is that every word of conte

I think I know which company, because I read the Glass Door reviews after they imploded. We're in the same space. What I've learned is that every word of content is a liability to mess something up. Spelling, grammar, and punctuation are table stakes. I'm talking about voice / messaging / positioning / product knowledge / industry knowledge / etc. Not only do you need to attract talented creatives, you need to enable them to care as much as they cared on day 1, in year 2. Creating this kind of culture is really, really hard. Especially for business people managing creatives. We've managed to avoid the problems this company had, but it wasn't intuitive, and it required doing things most companies in this space don't see, can't do, or won't do.