Good article but it is over a year old now and since it's focussing on what's in fashion, and 'current' valuations it does come across dated itself. It would b

Good article but it is over a year old now and since it's focussing on what's in fashion, and 'current' valuations it does come across dated itself. It would be interesting to see how this debate has moved on in 1.5 years. Especially with the US challenges to TikTok and Gen Z maturing and realising more and more that their preferences are inside of closed ecosystems. The way I see it is that Giphy has probably lost even more value in that time but that Gen Z probably appreciate the open nature of Gif sharing more as they understand what Snapchat, Instagram & TikTok really are.