I smell security theater, and a red herring for dim adversaries. OTOH...if I ran Cloudflare's PR Dept., and was responsible for keeping the internet's millions

I smell security theater, and a red herring for dim adversaries. OTOH...if I ran Cloudflare's PR Dept., and was responsible for keeping the internet's millions of self-styled experts (who generally know just enough to be really annoying) feeling both informed, and sure of Cloudflare's security virtues - then I'd probably be pushing for more of these setups. And for-sure one of 'em in any Cloudflare office where I or my people might be stuck giving interviews to journalists. Every second of an X-minute interview that was "wasted" by the reporter staring at the Sock Puppets of Randomness would be one happier second in the lives of me and my people... /s?