The thing is affiliate marketing has a ridiculously low ROI if you're NOT bidding or ranking for brand terms... for most products, especially if you're a no-nam

The thing is affiliate marketing has a ridiculously low ROI if you're NOT bidding or ranking for brand terms... for most products, especially if you're a no-name. Affiliate marketing is a huge business - it's why DoubleClick, ValueClick, LinkShare are such huge profitable companies - millions are generated through affiliates every year. The dirty secret is that 90% of that revenue comes from people already searching for that brand, not through new discovery. Think coupon sites: People searching for Newegg coupons obviously already plan to buy it from NewEgg.