Also, though I dislike it greatly, Microsoft purchasing GitHub was a brilliant way to buy into a growing segment which were natively hostile to what they stand

Also, though I dislike it greatly, Microsoft purchasing GitHub was a brilliant way to buy into a growing segment which were natively hostile to what they stand for. LinkedIn, maybe less clever, they only make pocket change on it, but it is profitable. Google doesn't really do acquisitions on that level. They do buy companies, but with the purpose of incorporating their biological distinctiveness into the collective. This tends to highlight their many failures in capturing new markets. The last high-profile successful purchase by Google, that I recall at least, were YouTube and Android, nearly twenty years ago.