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Kodak did plenty of great things with digital cameras in the early 2000s. Their CCD sensors from then are still famous and coveted in some older cameras. Go loo
by cmrdporcupine 3y ago
Kodak did plenty of great things with digital cameras in the early 2000s. Their CCD sensors from then are still famous and coveted in some older cameras. Go look at the price of a Leica M8 (from 2006) on eBay.
The problem Kodak had is what the person you're replying to is alluding to. They got outcompeted because they were a photography company, not a digital hardware manufacturer. Companies like Sony or Canon did better because they were in the business of consumer electronics / hardware already. Building an amazing digital sensor and some good optics is great, but if you can't write the firmware or make the PCB yourself, you're going to have a hard time competing.
It's not chemical-wing vs digital-wing. It's that Kodak wasn't (and rightly wasn't) a computing hardware manufacturer, which makes it pretty damned hard to compete in making computing devices.
(Granted companies like Nikon or Leica etc did better, but it's all pyrrhic now, because the whole category of consumer digital cameras is disappearing as people are content to take pictures on their phones.)
- shiroiushi 3y ago>They got outcompeted because they were a photography company, not a digital hardware manufacturer. Companies like Sony or Canon did better because they were in the business of consumer electronics / hardware already. Huh? This makes no sense. Sony was indeed a consumer electronics company at that time, but Canon was not: Canon was a camera manufacturer. They didn't get into electronics until later as cameras became digital: their earlier cameras were the all-mechanical kind. Sony was an electronics company that had to learn how to make cameras, but Canon was a camera company that had to learn how to make electronics. Kodak could have done the same.
- dragonwriter 3y ago> Kodak could have done the same. Kodak, while they incidentally made some cameras, were a film and film processing company that wasn’t great at cameras and wasn’t anything in electronics. They were much worse positioned than either a camera company, or a consumer electronics company, for a pivot to the post-film photography world.
- shiroiushi 3y agoCanon was only a camera company when it started, but by the 1960s was moving into other markets like lenses, magnetic heads, photocopiers, fax machines, etc. Kodak could have diversified like that too, but they didn't. They were positioned badly because they concentrated almost all their efforts on film and nothing else. Of course, part of this is probably due to American business culture compared to Japanese; Japanese businesses tend to be much more diverse and long-term in thinking, but regardless, Kodak did this to themselves.
- cmrdporcupine 3y agoAgreed but my additional point is that Kodak actually did branch out beyond film, and did so pretty well from a technical POV. The problem was competing in hardware manufacturing, which is a whole different ballgame from concentrating on just the imaging aspects of it. So they were reduced, near the end, to just being really a (decent) component supplier to other companies. But that's the wrong part of the food chain to be in.
- cmrdporcupine 3y agoWhat are you talking about? Canon was making copiers, printers, scanners, video cameras from the late 80s on. So they were already making digital hardware and so presumably had the internal expertise on how to product manage that. https://global.canon/en/corporate/history/04.html https://global.canon/en/corporate/history/04.html
- shiroiushi 3y agoOk, but they were a camera company before they moved into copiers and printers, right? Obviously, they were well-positioned since they had already moved into electronics and such before the digital revolution happened.