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What happened with Legos? They used to be simple. Harry Potter Legos, Star Wars Legos, complicated kits, tiny little blocks. I’m not saying it's bad. I just wan
by seanvelasco 3y ago
What happened with Legos? They used to be simple. Harry Potter Legos, Star Wars Legos, complicated kits, tiny little blocks. I’m not saying it's bad. I just wanna know what happened.
- crooked-v 3y agoExtremely profitable licensing happened. They're much better these days at making everything reusable than they used to be, though, and it's rare for anything beyond prints/stickers to be set-specific. Even prop pieces like Harry Potter wands or Star Wars blasters regularly get reused in unrelated sets as part of the bric-a-brac.
- micheljansen 3y agoTheir patents have expired, so now anyone can make the simple kits and compete with LEGO. LEGO avoided this by building lots of exclusive IP partnerships: https://iposinternational.com/resources/articles/the-building-blocks-of-the-lego-groups-ip-strategy_126 https://iposinternational.com/resources/articles/the-buildin...