It looks like the new D&D set is about $0.10 per piece, including licensing, but it's 3745 pieces so there is economy of scale. The set you link is much smalle

It looks like the new D&D set is about $0.10 per piece, including licensing, but it's 3745 pieces so there is economy of scale. The set you link is much smaller and has Disney licensing, which I suspect is of the "how much money do you have?" variety.