But Apple never races to the bottom - they sell premium products that their customers pay a premium price for - the customers know that the hardware quality, in

But Apple never races to the bottom - they sell premium products that their customers pay a premium price for - the customers know that the hardware quality, integration and support are good [1]. I don't understand how a market that's crowded makes a difference to their value proposition. [1] I owned two macBooks with butterfly keyboards. I know it's not always good.