It’s completely ridiculous that this effort is framed in this way, as if spending $10 billion was irresponsible and against the wisdom of their late Demigod fou

It’s completely ridiculous that this effort is framed in this way, as if spending $10 billion was irresponsible and against the wisdom of their late Demigod founder. Apple has so much cash that they literally can’t spend it. If Apple wanted to get into unrelated large capital industries like oil, banking, healthcare, or commercial aviation I wouldn’t blame them. Consider this example: more than half of US airline revenue is made up of credit card financing activities. They are banks first and airlines second, so it would make a ton of sense for Apple to get in on that type of industry.