Attio is great. I think it's among the best new entrants. So far, the main difference is that Okapi can be even simpler than Attio if you'd like it to be. Ther

Attio is great. I think it's among the best new entrants. So far, the main difference is that Okapi can be even simpler than Attio if you'd like it to be. There are no mandatory built-in objects, and no enrichments/automations/etc that you can't disable. You can KISS your sales process as much as you like. To that end, we've also been eschewing self-service onboarding. We just set up customer's CRMs and import their data for them, shooting for the simplest setup they can get away with. The software is generic, and we make it concrete for customers by hand.