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I was music director for 97.7 KAFA from 2006-2007 and I literally listened to 100 CDs everyday Picked up my box of 500 CDs from the mail distributors sent us e
by AndrewKemendo 3y ago
I was music director for 97.7 KAFA from 2006-2007 and I literally listened to 100 CDs everyday
Picked up my box of 500 CDs from the mail distributors sent us each week and had to find new music every week
It was a challenge and honestly not much fun cause as you said its frankly a lot of junk
However that’s all art - for every “let it be” there are 100,000 songs produced and released by artists for themselves
What was clear to me was not that there wasn’t good music out there, it’s that there was a surprising amount of it that wasn’t popular.
So what becomes a “hit” or whatever has less to do with the actual music and artist. It’s all to do with marketing. Like almost 100%
A mediocre artist with a gang of writers and producers will make more “impact” than anything
The entire K-Pop industry proves this
Let’s not confuse art for marketing even if they use the same medium
- petre 3y ago> I literally listened to 100 CDs everyday Not possible without a lot of skipping songs.
- cameroncairns 3y agoNot who you responded to, but I worked in college radio for a while. Depending on what CDs they were listening to, generally the label will highlight which tracks are standouts and that you should listen to. Usually it would be 3 or 4 tracks max (generally track 1, 3 and 4 though there are exceptions). Most tracks are 3 minutes long.. so given an average of lets say 3 songs a cd at 3 minutes each... 100 x 3 x 3 / 60 == 15 hours of listening (hand wavey no time to change cd and stuff...). So yeah probably pushing the limits of reasonable but not quite as crazy as you might think. Also, although it was unfair to the artist, I would usually make up my mind on pop songs by the end of the first chorus. If I'm not hooked within 1 minute it's probably not going to play on my show. It was brain numbing work, and frankly made me view music as a chore for a few years afterwards... but you can listen to quite a few tracks this way and try and find the few gems amongst the chaff so to speak.
- AndrewKemendo 3y agoHere’s me with a sample of CDs: https://twitter.com/AndrewKemendo/status/1770053620144234763 https://twitter.com/AndrewKemendo/status/1770053620144234763 Actually you skip within the song…to do this well you listen to about 20-30 seconds of each song focused on intro, bridge, outro. Most songs aren’t air worthy so you’ll know in 5 seconds it’s a skip It was a few hours a day After months of this you get it down to a science As other posters said, the CDs have stickers indicating the tracks they want you to play so sometimes I’d just play those if I was feeling lazy