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Good for: wallpaper music for stores, youtubers, other library music consumers Likely takeup by musicians: close to zero, although a few singers will use it fo
by anigbrowl 3y ago
Good for: wallpaper music for stores, youtubers, other library music consumers
Likely takeup by musicians: close to zero, although a few singers will use it for ready-made songs/backing tracks that they can warble over, and a very few of those will be good or distinctive as singers. The songs themselves won't stick because the output won't be copyrightable; talented singers will learn to write their own songs or get partnered with people who have a track record in the relevant genre.
All of these music AI products miss the mark because they generate mixes, instead of stems or MIDI. There's already a superfluity of music; nobody wants an infinity jukebox full of songs they don't know and have to learn. While the technical achievement is very impressive, it's notable that none of the founders in this story identify as musicians or exhibit any idea how to cater to them.
Fully AI (including vocal synthesis) may have a few individual breakouts but will be limited by two factors. One, most people using such tools will want something easy rather than challenging, so there will be more and more lowest-common-denominator dreck - already a problem in human-generated music. And I'm sorry, but that's what Suno churns out. I tried half a dozen prompts on a few different genres that I used to DJ and the results where all instant needle skips. I hope v3 lets you specify instrumental/no vocal because v2 just ignores that and churns out vapid filler. It's very technically impressive, I don't want to claim otherwise. But it's also utterly uninteresting.
Two, live performances won't be possible, and the world only has room for so many novelty acts like Hatsune Miku. The biggest market for virtual singers will be kids under 10 who want easily digestible music and don't value assortativity, but don't have much discretionary spending power and won't spend big on childhood nostalgia later.
Edit (based partly on others' comments): while I think this sort of tool is bad for creating interesting music, it's a fantastic core model for a game of Record Label Simulator where you play the person that writes big checks and you try to wheel and deal your stable of eager young talent to the top of the charts.
- petre 3y agoSome of the Youtube audio is so annoying that I quit watching the videos even if they're interesting. Quite prevalent in some of the fishing videos, for instance the ones from the Life on the Bank channel. Stores? If you want people to get out of your store, sure. Store misic is already beyond annoying.
- anigbrowl 3y agoA lot of people have no idea how to mix music so they make it way too loud, and use a short loop that just repeats over and over. I blame TV for leading people to expect wall to wall music. These days people are even starting to put it on news segments, which horrifies me. Supermarket music isn't meant to be listened to, it's just meant to cover the echoes of industrial cooling hardware and people walking around in a large space. It usually sounds bad because some marketing drone picks the most vapid pop available on the basis of its proven mass appeal. Instrumental music would work better.