I had a realization a while back: nobody sells products anymore. Even the products are part of a marketing campaign. Think of this. Burger Joint comes out with

I had a realization a while back: nobody sells products anymore. Even the products are part of a marketing campaign. Think of this. Burger Joint comes out with a new burger. They advertise it endlessly, you go to the joint and buy one and give them your money. Would they take your money without giving you anything at all if they could? Of course they would, but that doesn't work. They have to give you something. The "product" is nothing more than the last mile of a marketing campaign. They don't care about the product, only the revenue. Almost no product is created today that is designed solely to meet an existing market need, they're all crafted as part of a holistic marketing campaign. The product doesn't matter, only that you give them money. People naive enough to not know this and start with creating value are probably laughed at inside marketing and MBA circles worldwide.