You just described every single beverage company in the world. Monster. Coke. Redbull got into F1 for marketing. The list goes on and on. Liquid Death is liter

You just described every single beverage company in the world. Monster. Coke. Redbull got into F1 for marketing. The list goes on and on. Liquid Death is literally paying for these hype op-ed pieces on top of their novelty marketing just to further convince people and create a self perpetuating feedback loop. Just like every other canned beverage company before them, and every other to come. No one has a secret sauce. It's marketing 24/7.