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Because you're not paying for a company that cans water, you're paying for a company that has built an effective marketing apparatus which entices people to pay
by AdamJacobMuller 3y ago
Because you're not paying for a company that cans water, you're paying for a company that has built an effective marketing apparatus which entices people to pay a premium for their canned water.
I know nothing about this companies operations (I only heard about them a few weeks ago) but I would wager money that they entirely outsource their production and distribution operations and what they consider their "secret sauce" or the actual thing which is actually valuable to future growth of the company is entirely their marketing and sales operation.
This is not (entirely) to be diminutive of what they are doing. Convincing people to spend $2/can for filtered tap water is impressive.
- Solvency 3y agoYou just described every single beverage company in the world. Monster. Coke. Redbull got into F1 for marketing. The list goes on and on. Liquid Death is literally paying for these hype op-ed pieces on top of their novelty marketing just to further convince people and create a self perpetuating feedback loop. Just like every other canned beverage company before them, and every other to come. No one has a secret sauce. It's marketing 24/7.
- BrianGragg 3y agoSlight difference in the companies listed all contain addictive substances and the other just contain water.
- AdamJacobMuller 3y agoCoke and Monster manufacture their own beverages. So does Redbull (kind of).
- aiauthoritydev2 3y agoI bought it only once. In fact the label made me think that it was carbonated water for some reason. I bought it and drank it and realized I was scammed. Since then I judge people who buy this crap.
- wnevets 3y agoAre you sure you didn't buy the wrong product? https://liquiddeath.com/products/sparkling-water https://liquiddeath.com/products/sparkling-water
- aiauthoritydev2 3y agoThat explains it. Chances are I saw the black cans but bought a white one thinking they are all the same.
- ethanbond 3y agoThey do sell sparkling products, including IMO the best-tasting flavored sparkling waters on the market. Agreed flat water out of a can is… not my favorite.
- MisterBastahrd 3y agoThey sell a carbonated version, and a few flavored versions. I still buy the carbonated (black can) from time to time. I didn't buy it sooner because I was under the assumption that "Liquid Death" would also be caffeinated, and I couldn't imagine an unflavored caffeinated beverage tasting good.
- mattmaroon 3y agoCaffeine by itself does not taste good so you’d be right. I don’t know how to describe it other than metallicy and funky, neither of which are very helpful. But it doesn’t taste much like anything else I can think of.
- professoretc 3y agoIsn't caffeine one of the most bitter-tasting substance out there? Like, it's used to measure bitterness.
- AdamJacobMuller 3y agoYeah I originally thought it was carbonated as well when I first saw it (which I drink a lot of). Never had the misfortune of buying one though.
- coffeebeqn 3y agoI guess a can is better than cheap plastic that leeches into the water?
- mint2 3y agoCans are lined with plastic. Canned water is a plastic membrane holding water with aluminum on the outside for structural integrity. Same with boxed water but cardboard replaces the aluminum.
- infecto 3y agoCans are lined with plastic though. Now you could make an argument that less plastic is used but your water is still touching plastic.
- coffeebeqn 3y agoGood to know!
- steveklabnik 3y agoSee the thread below though; Liquid Death makes it a point to be free of this stuff, though I wish they just straight up had the sentence on their FAQ instead of implying it. https://news.ycombinator.com/item?id=39749467 https://news.ycombinator.com/item?id=39749467
- remotefonts 3y agoDid you, by any chance, ever wonder if they don't straight up say it because they're lying on what they're only implying?
- steveklabnik 3y agoI generally enjoy that usually companies who seriously lie in advertising end up facing the music often enough that I don't need to seriously consider such things. I suspect this case, after reading about it in between actually working, that the claim is actually more scoped than I'd understood, because it is primarily about the recyclability of the can and not a literal claim of zero plastic. That is, in fact, on me, but given that this isn't an aspect of the product I care about, not entirely shocking to me that I misunderstood. And I got to learn a fun fact about aluminum cans that I didn't know before!
- tcdent 3y agoIt is spring water. There is really not much competition. Aside from Fiji and Mountain Valley, almost everything else is filtered municipal supply.
- hermitcrab 3y ago>Convincing people to spend $2/can for filtered tap water is impressive. In the same way that building a death star would be 'impressive'. ;0)
- AdamJacobMuller 3y agoI would be massively impressed by anyone who could build a death star. Imagine what someone like that could accomplish if they put 10% or 1% of their ability and output towards something good.
- hermitcrab 3y agoIndeed. An awful lot of time and money go into things that degrade the environment while supplying little, if any, net benefit to humanity. Water in cans in areas where tap water is fine, is one of the less bad examples.
- deleted 3y ago[deleted]
- UncleOxidant 3y ago> built an effective marketing apparatus which entices people to pay a premium for their canned water. And they did that by calling it Liquid Death. Never makes sense to me, but I guess I'm not the target demographic.
- tennisflyi 3y agoYes and this explains everything. Not sure of the reason for your last sentence