What I love about Apple TV+ is that the stuff on it feels like it was made for more than just "do we think this will drive some metric." I'm not saying that you

What I love about Apple TV+ is that the stuff on it feels like it was made for more than just "do we think this will drive some metric." I'm not saying that you'll like any given program on Apple TV+, but when I open up Netflix I'm bombarded by a bunch of low-rent reality stuff, Disney+ seems to be focused on finding new ways of churning out as many iterations of the same franchises as possible, Max (Warner Bros) is canceling their content, Paramount+ is for Star Trek, and Prime Video is all about showing me content that isn't actually included so I can buy Prime channels. When I open Apple TV+, I get choices like CODA, the story of a child of deaf adults. Whether you like the movie or not, it's something new and different. I get things like For All Mankind which just feels so much better than anything I've ever watched before and meaningfully different from other stuff I've seen. I love TV and movies. Not everything has to be grand or new. But there's something nice about opening up Apple TV+ and having a bit of a different experience from what a lot of the apps are pushing.