Better safe than sorry... Absolutely. If you work with a company, where you cannot guarantee that no tracking will be injected into their users computers, then

Better safe than sorry... Absolutely. If you work with a company, where you cannot guarantee that no tracking will be injected into their users computers, then you better add the disclaimer. Also, if you feel certain, and a ready to defend in court, that practices you have on your website does not constitute tracking. Then you don't have to show the banner either. Personally, I am much more pragmatic about these regulations - with good reason. I still have to hear about some small innocent company hit with a massive fine. Empirically speaking, it is mostly huge multinational companies with plenty of resources to manage these things down into details who have gotten fines after repeat offences. All in all. If you assume malicious regulators, then it is going to be stressful to work in a market. From US influence, I also do understand the sentiment, though it is rarely mirrored with EU citizens who generally don't assume hostile regulation.