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> Doesn't require tracking of individuals. Only if you maintain your own ad inventory, instead of using Google/Facebook ads like 90% of online advertisers do.
by rchaud 3y ago
> Doesn't require tracking of individuals.
Only if you maintain your own ad inventory, instead of using Google/Facebook ads like 90% of online advertisers do. And neither of those platforms work without installing their scripts on your site.
- thejohnconway 3y agoAnd they did it that way because they could. It could be done a different way.
- rchaud 3y agoIt would be like opening an independent video store when the entire market has moved to streaming. Yeah you could try it, but there are good reasons not to.
- IanCal 3y agoThe only change needed is to let people default to no. After all, Google and Facebook still show ads if a user doesn't consent right? I bet they'd add that option in a heartbeat if people would leave them otherwise. The scale of this kind of thing is ridiculous. Opening a basic news site and I'm asked to consent to my data being taken and used by 750 companies.
- IanCal 3y agoSure, lots of people want to sell my data. That's a choice. You don't need to do that for advertising - it's a pretty recent invention having fully personalised adverts.