I read far too much of it and got nothing beyond “too many websites look the same”. Horrible, careless writing and proofreading. One interesting idea was that

I read far too much of it and got nothing beyond “too many websites look the same”. Horrible, careless writing and proofreading. One interesting idea was that “usability”, although it’s the conventional standard, is not always desirable—friction and surprise in design can be preferable. This site completely breaks my browser’s zoom function, making it almost unusable. Perhaps that was intentional.