They take billions a year to do that with your search, and have been at it for decades. They collect the same amount, if not more, of personal data. I really do

They take billions a year to do that with your search, and have been at it for decades. They collect the same amount, if not more, of personal data. I really don't see why people elevate Apple to higher standards there. Because they also sell high margin gadgets? They are a for profit, sit on a goldmine, and implement as many lock-in patterns to make sure you can't self host/escape this collection.