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Is this a debt fueled pump and dump? Oh yeah it is 1. Take a well known brand that isn’t totally leveraged 2. Use the brand to launch a shitty version of som

Is this a debt fueled pump and dump? Oh yeah it is 1. Take a well known brand that isn’t totally leveraged 2. Use the brand to launch a shitty version of something great that it used to do (Scout) 3. Cut corners to ensure low capex/opex 4. Jam it full of ads and other revenue generating spyware trash 5. Dump the lot on consumer 401ks They even pre-ran the IPO tease before production even starts This is the whole world now. Nothing innovative or actually beneficial Just pump the name, get the cash and run for the hills. Volkwagen is attempting to launder its reputation in the US through what seems like a “Tough” US brand that could compete for the EV Bronco/Rivian market. So grossly transparent Bedbathedandbeyonded

porkbeer 3y ago
You arent wrong. But people like to have some hope that the auto market is not the dumpster fire that it is.
_yb2s 3y ago
As a longtime fan of both VW and Scout I wish I could say that you’re wrong, but VW is already doing the same with their main brand. Their current vehicles, like the Atlas are almost unusable due to poor quality and terrible engineering. VW was making some of the highest quality vehicles in the world 20 years ago, and now they’re destroying the brand name to pump it for short term profit by tricking consumers into buying cheap to make garbage, because they trust the VW brand.
AndrewKemendo 3y ago
I can’t edit anymore but this clinches it for me: > push the Volkswagen Group’s transformation into a software-oriented mobility provider while leveraging our economies of scale and maximizing synergies What’s interesting is that they are self funding this, which I suppose makes sense given their size. That tells me their board likely changed recently to be more profit focused Edit: Yup, same year this was announced there was a new board change and CFO change https://annualreport2022.volkswagenag.com/group-management-report/report-on-expected-developments/strategy/investment-and-financial-planning.html https://annualreport2022.volkswagenag.com/group-management-r... https://www.volkswagen-newsroom.com/en/press-releases/volkswagen-announces-new-appointments-to-key-positions-on-the-brand-board-of-management-15166 https://www.volkswagen-newsroom.com/en/press-releases/volksw...

porkbeer 3y ago

You arent wrong. But people like to have some hope that the auto market is not the dumpster fire that it is.

_yb2s 3y ago

As a longtime fan of both VW and Scout I wish I could say that you’re wrong, but VW is already doing the same with their main brand. Their current vehicles, like the Atlas are almost unusable due to poor quality and terrible engineering. VW was making some of the highest quality vehicles in the world 20 years ago, and now they’re destroying the brand name to pump it for short term profit by tricking consumers into buying cheap to make garbage, because they trust the VW brand.

AndrewKemendo 3y ago

I can’t edit anymore but this clinches it for me: > push the Volkswagen Group’s transformation into a software-oriented mobility provider while leveraging our economies of scale and maximizing synergies What’s interesting is that they are self funding this, which I suppose makes sense given their size. That tells me their board likely changed recently to be more profit focused Edit: Yup, same year this was announced there was a new board change and CFO change https://annualreport2022.volkswagenag.com/group-management-report/report-on-expected-developments/strategy/investment-and-financial-planning.html https://annualreport2022.volkswagenag.com/group-management-r... https://www.volkswagen-newsroom.com/en/press-releases/volkswagen-announces-new-appointments-to-key-positions-on-the-brand-board-of-management-15166 https://www.volkswagen-newsroom.com/en/press-releases/volksw...