The cookie law resulted in an annoying popup on lots of websites, which is definitely tiresome, but it also means that major companies actually need to think ab

The cookie law resulted in an annoying popup on lots of websites, which is definitely tiresome, but it also means that major companies actually need to think about what cookies a user has to accept in order to use their website. Accepting ones marked "Strictly Necessary" while rejecting all the others (which has to be an option under the Cookie law) means you aren't tracked by first or third parties (if the site is compliant) because tracking isn't necessary for sites to operate. There's at least some upside to the cookie banners.