All depends on the companies goals and priorities, right? Assuming Apple’s goal is to be the largest, richest, and most diversified company in the world - then

All depends on the companies goals and priorities, right? Assuming Apple’s goal is to be the largest, richest, and most diversified company in the world - then sure, keep chasing honey pots. Maybe they can drill for oil, try to become an ad agency, and get their own bank charter next. I’m obviously being cynical now, I just really don’t like (and think it’s gross) the direction Apple is going in now. It’s all shareholder and board appeasement, meanwhile employee retention and convictions are at the lowest I’ve seen from them. They just keep launching subpar devices and services hoping consumers will just follow them along for the ride, without actually offering any innovation in return.