There's a great timeline[1] showing how Google transitioned from the 'don't be evil' company to what it is today. Page and Brin at Stanford[2] laid into the fun

There's a great timeline[1] showing how Google transitioned from the 'don't be evil' company to what it is today. Page and Brin at Stanford[2] laid into the fundamental problem of mixed motives that advertising-funded search engines have (see "Appendix A: Advertising and Mixed Motives"). Reddit and twitter aren't search engines, but they're dealing with related issues: the incentive to deceive visitors of their sites in order juice ad effectiveness and boost profits. [1] https://searchengineland.com/search-ad-labeling-history-google-bing-254332 https://searchengineland.com/search-ad-labeling-history-goog... [2] http://infolab.stanford.edu/pub/papers/google.pdf http://infolab.stanford.edu/pub/papers/google.pdf