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I worked for a car company in Infotainment for several years, and while I wasn't privy to any conversations like this, I can say that they (my company at least)
by sircastor 3y ago
I worked for a car company in Infotainment for several years, and while I wasn't privy to any conversations like this, I can say that they (my company at least) are desperately brainstorming ways to come up with anything to make money. This is why we've seen all those crazy ideas like BMW trying to make seat warmers a subscription. They're trying to find some way to maintain a better cash inflow than selling a product.
- tpurves 3y agoI also spent time working with car makers while at Visa. There was a LOT of wishful thinking by carmakers that they could magic-up their own digital app stores (and pay for gas, for parking for drive-thru) all through their own proprietary infotainment platforms. There were these hopelessly unscaleable expectations that brands (McDonalds, Chevron etc.) would want to build and maintain custom apps just for, say, this model year's new 3-series BMW, and then do the same for every other car maker and model type. It was very much like the shortlived mindset of carriers trying to control downloadable mobile apps, prior to the iphone/appstore.