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It's worth noting that this isn't a direct comparison. The packaging (tin versus squeezy bottle) isn't changing — they already sell both. Only the labels are
by grey_earthling 3y ago
It's worth noting that this isn't a direct comparison.
The packaging (tin versus squeezy bottle) isn't changing — they already sell both.
Only the labels are changing, and they're keeping the tin (specifically) unchanged: https://www.bbc.co.uk/news/business-68347249 https://www.bbc.co.uk/news/business-68347249
- amadeuspagel 3y agoIf there was ever a good rebranding that stays true to history it's this one. A dead lion swarming with insects isn't the most appetizing thing. A lion with a bee reminds of the story in a tasteful way. They could have kept the biblical quote.
- AlecSchueler 3y agoFor me it completely loses what made the original special, specifically that it wasn't appetizing. The juxtaposition was delightful and I would often buy jars of it for a laugh. Now it"s just another sweet syrup among many.