Neither one is the right answer. The right answer is that there's just not enough value in these delivery jobs to ever be enough to support even a lower-middle

Neither one is the right answer. The right answer is that there's just not enough value in these delivery jobs to ever be enough to support even a lower-middle class lifestyle. There is a zero-sum amount of value you can extract from a marginal order, and when you exceed it, you get the effect that is described in the article - e.g. people boycotting $32 fast food meals (or whatever it was) and demand collapse.