And just to add something so it's not all about product. Imagine the surgeon who will do your next operation happens to have been sued for malpractice, and los

And just to add something so it's not all about product. Imagine the surgeon who will do your next operation happens to have been sued for malpractice, and lost, on this very operation, by not one but three former patients. But you wouldn't know that by Googling his name, which you do, because rather than invest in training to better himself, he pays someone to SEO fake patient reviews of his excellent work, burying the negative reviews (which only a fraction of the affected patients take the time to write): these negative reviews could save your life or quality of life. But they won't. (This is especially true if you are very, very rich and can shop around for the true gem of a surgeon. Assuming you can find him or her...)