Maybe the advertising company believed vibes were more important, or maybe they had focus group claim so, or figured you needed lots of smiley vibes to deal wit

Maybe the advertising company believed vibes were more important, or maybe they had focus group claim so, or figured you needed lots of smiley vibes to deal with local population being NIMBY about possibility of barely seeing a wind farm from the famous beach resort New York /s Or maybe the advertising was just crap which is why American investments failure hangs over recent firings.