I really struggle with this, which seems to be an odd extrapolation of the pervasive celebrity culture we have nowadays. Take politics, for example: I dislike

I really struggle with this, which seems to be an odd extrapolation of the pervasive celebrity culture we have nowadays. Take politics, for example: I dislike the idea that politicians must be impressive and charismatic. What I really want a politician to be is a dull, smart, earnest, grey person who does an exceptionally good job of making decisions on running my country. I don’t want to raving egoist in the slightest, and it shouldn’t matter what I think of that individual personally if their output is excellent. Similarly, while I agree that Musk is becoming more and more objectionable with time, I don’t understand why that is a factor in the objective decision of buying a car. Don’t like autopilot? Fine, buy another brand. Need 4x4 capability? Fine, buy an another brand. But if Tesla was the best choice for your needs (and I believe in many cases, it may be) then not buying it simply because of the odd behaviour of one individual seems incomprehensible. It’s a car. A lump of metal engineered to move you around. It’s not a manifestation of anyone’s emotions or worldview. Further, I suspect there are many many objectionable individuals in significant positions in many of the companies we purchase from; perhaps the only major difference is that they are simply not as high-profile as Musk.