> If I'm following OP's question, it was basically that all of this makes sense from a "people are doing what benefits them the most" POV. I wouldn't go so far

> If I'm following OP's question, it was basically that all of this makes sense from a "people are doing what benefits them the most" POV. I wouldn't go so far as to say that it makes sense, but it's no surprise that things break down when a bunch of people who should be working together each act selfishly. As you'd expect nobody really wins, but it's the little guy that gets screwed the worst. Customers don't get ice cream, employees deal with frustrated customers, franchise owners lose time and money, the shitty vendor gets worked around, and the corporation's image takes a hit for being the ringleader of this circus.