> to the point where they feel they need to move faster They feel the need because unlike Apple others cannot wait years to release a product or upgrade to a s

> to the point where they feel they need to move faster They feel the need because unlike Apple others cannot wait years to release a product or upgrade to a successful one and still sell enough. Everyone else have limited brand recall, if they don't move fast a competitor will and they loose relevance. The point is nobody else can sustainably build to standards the way Apple can, because Apple can take its time enter a industry late and still win big.