One of the reasons for this is that Apple is a design-centric company. They really prioritize aesthetic and functional design, and they have a customer base tha

One of the reasons for this is that Apple is a design-centric company. They really prioritize aesthetic and functional design, and they have a customer base that will allow them to flex these muscles in building luxury lifestyle products. Consumers respond to that. Products like that tend to have a segment-defining quality.