I thought this was one of the most interesting insights because there is a lot of discussion around why Meta isn't / hasn't gone after media viewing as a primar

I thought this was one of the most interesting insights because there is a lot of discussion around why Meta isn't / hasn't gone after media viewing as a primary use case. Understanding now that they really tried and it failed hard at Oculus previously adds a lot of insight to that. I do have to say, for me it does add up to one huge missing element for Vision Pro: why Apple didn't ship some kind of co-presence features on day 1 is totally baffling to me. I think it likely stems from the fact they clearly missed their mark with Personas and presumably they didn't want to then introduce cartoon style avatars like Meta did. They've decided to die on the hill of realistic avatars and they are actually dying there. It means people hate Personas, they don't have co-presence which is damaging the media viewing and preventing a lot of the AR and professional use cases from developing where co-presence is also a must, sometimes the primary feature. It's fascinating to me because Apple pitched so hard at their headset not being socially isolating, but they ultimately created the most socially isolating headset of all.