There's an entirely short term outlook that's caused by the "housing ladder" IMO. If you spend any time on reddit, you'll see people asking "Why would I want to

There's an entirely short term outlook that's caused by the "housing ladder" IMO. If you spend any time on reddit, you'll see people asking "Why would I want to spend £10,000 insulating my home if the payback period isn't 4-5 years?" Instead of thinking about comfort and maintaining a building, they're thinking about ensuring that they maximise the value of their current property so that they can sell and upgrade to a bigger one. I live in an old stone building in Scotland - the previous owners installed a kitchen in 2019, and at that time they replaced the flooring. They _could_ have insulated under the floor, and done internal wall insulation but that would have added a few hundred pounds onto their renovation job, and they didn't care, they were content with the asthetic upgrade of the room.