I spent 5 minutes trying to figure out how it works without signing up and gave up. The site is very skimpy on details. What are the typical commission rates?

I spent 5 minutes trying to figure out how it works without signing up and gave up. The site is very skimpy on details. What are the typical commission rates? How do the commissions compare to Amazon affiliate rates? What is the advantage of using this service vs. existing affiliate programs? Feels like you are trying to appeal to the naive by just saying "magically get paid by talking about products"