There are some other unusual aspects of the Obama logo not mentioned. - They used a much brighter and more intense blue, almost cyan. Even though blue is the D

There are some other unusual aspects of the Obama logo not mentioned. - They used a much brighter and more intense blue, almost cyan. Even though blue is the Democratic color, they tend to fall back on very conservative navy blues. Obama's blue isn't afraid to be a liberal, and it doesn't think it has to crush your hand in a handshake. - This logo is about equally targeted to online and offline campaigns and takes advantage of ubiquitous digital printing. It breaks with 70s-style solid colors and offset printing, and embraces subtle gradations (although it can still be rendered in solid colors for media like baseball caps). - It is assumed that the logo will be modified for special interests by amateurs, especially for online campaigns. This is anathema to most designers, by the way. The typical logo comes with a little rulebook telling you how can and can't use it. Mostly can't. I think the first instance of this kind of logo was Tux the Penguin.