my generalized thoughts (and there are exceptions so don’t bother replying with “what about XYZ” because its a generalization): 1. Apple focus on customer stor

my generalized thoughts (and there are exceptions so don’t bother replying with “what about XYZ” because its a generalization): 1. Apple focus on customer story for every product. They may get it wrong sometimes but every product is sold with “this is how it will impact your life for the better”. 2. Apple understand brand and fashion. Unlike other companies, they don’t typically rush out the gate with a million variants to try and capture every part of the market. They don’t let it cheapen their brand and they avoid brand fatigue. 3. They stick with things for longer . Other companies tend to throw products at the wall early and hope they stick. Apple comes in later and then doesn’t relent for a long time compared to competitors. 4. They try and not focus on just specs. Other brands focus on features, and do a really bad job at telling you why you need it.